Flake is a British brand of chocolate bar currently manufactured by British chocolate company Cadbury consisting of thinly folded milk chocolate.
The original Flake product was first developed in 1920 and was discovered by chance by an employee of Cadbury's at the Bournville factory who noticed thin streams of excess chocolate falling from moulds cooled into flaky ripples.
By 1930, Cadbury's was selling half-length Flake specifically for prodding into vanilla soft serve ice cream in a cone ("99 Flakes") which was served by ice cream vendors. First sold in the UK, they would later be sold in Ireland, Australia, South Africa and other nations. The later product, Cadbury Twirl, has two Flake-style bars covered in milk chocolate.