The PPC / Paid Search Analyst is responsible for administering and helping to manage Pay Per Click media strategies for clients. The PPC Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.
Key Functional Areas of Responsibility
Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
Maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Manage and maintain updates for large keyword lists.
Provide creative copy suggestions and graphical ad templates.
Management of Display network placement lists on AdWords and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
Monitor and evaluate search results and search performance across the major search channels
Professional Skills & Qualifications
Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
Proficiency in MS Excel, PowerPoint, and Word.
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
AdWords / Bing Certified
Google Analytics Certified
We offer 176 productive hours on a monthly basis i.e. 8 hours a day and 22 working days.
We offer your complete control on the development process through web based project management portals as Single point of communication.
We provide a shared project manager and a shared senior architect which is completely unbilled resource to the client, even if the project is as small as 1 man a month and act as a single point of contact.
You can also interview a few programmers and choose the ones you would like to work on your project.
All resources has direct US line.
The source code is completely the client
Shift Times (Please Specify the time in your time zone) (select options)
We provide a minimum of 5 hour’s time zone overlap.
Minimum 1 month
Phases of Delivery
Android UI design
Back-end integration & APIs
Publishing and distribution